A call for those who are Obsessed with Sport and Adventure
Performance Brands is a business passionate about equipping customers of all kinds with the best in performance tested gear and apparel for all sport and adventures. After all, we've been doing it for more than 30 years.
If you're an avid sportsman, or woman, you thrive on stepping outside and challenging your way of thinking - you might be exactly what we're looking for.
Creating and designing products that allow our customers to embrace the outdoors is what fuels us on the daily. We're a driven, dynamic and obsessively curios bunch of explorers, who thrive on providing our customers with world-class products.
Challenges energize us. If there's room for improvement, we'll be the first ones to put up our hand and say 'how can we solve this to benefit our customers'. It's this unwavering passion that sets us apart from the rest. We work hard, so we can play even harder.
A Day In The Office
"I walk into the office every day and am surrounded by peers who demand of me to be better, to think better and to do better. It makes waking up for work a breeze, as I know I am surrounded and supported by people who share my values in terms of the outdoors."
- Lauren, First Ascent Designer
"It's a privilege to work with such a committed and loyal bunch of employees. Their energy, enthusiasm and willingness to continuously improve is what sets First Ascent apart from the rest."
- Riaan, First Ascent General Manager
"It's a privilege to work with such a committed and loyal bunch of employees. Their energy, enthusiasm and willingness to continuously improve is what sets First Ascent apart from the rest."
- Riaan, First Ascent General Manager
Closing date for applications: Tuesday, 31 December 2024.
Join The Team
Browse our latest vacancies and become part of the Performance Brands team.
SEO & Paid Media Specialist
Observatory, Cape Town
Performance Brands is looking for a highly motivated SEO & Paid Media Specialist who is passionate about all things content and paid media to join the Digital Department at our Head Office in Cape Town.
Reporting to the E-Commerce Manager, this role is a fantastic opportunity to grow your career in the B2C and B2B e-commerce environment while working on South Africa’s leading outdoor, active and sports brands.
You must have an appetite for staying on top of the latest tech and digital systems trends and be eager to learn in a fast-paced environment. A positive attitude, passion for optimisation and excellent communication skills are a must with the ability to work well under pressure.
Job Description
As a person that is well versed in paid media and SEO, and has a passion for all things digital, you will be responsible for executing the Paid Social and SEO/SEM strategy for the various Performance Brands e-commerce stores.
Responsibilities
Management of SEO, Google Ads and Meta Ads accounts
Implementation of SEO, PPC strategies according to product, category and campaign objectives
Conduct thorough keyword research and analysis
Optimise website content, including meta tags, headings, and image alt text, to improve search engine visibility and
Implement best practices for on-page SEO, and develop and execute strategies for acquiring high-quality backlinks from authoritative websites to improve domain authority and search
Collaborate with content creators to develop SEO-friendly content strategies aligned with target keywords and user
Collaborate with content creators to develop SEO-friendly content strategies aligned with target keywords and user
Monitor paid media budgets, allocate funds effectively, and adjust bidding strategies to meet campaign objectives and
Analyse campaign performance metrics, such as click-through rates (CTR), conversion rates, and return on ad spend (ROAS), and provide actionable insights for
Preparing detailed analytics reports and providing feedback on the success or failures of strategies, and ideas of where to optimise further
Required attributes, skills & qualifications:
Minimum 2 years’ experience in a retail e-commerce business or digital marketing agency in a Paid Social and SEM role
Relevant academic background in digital marketing and Google certifications, or related programs
Proven track record of successful Paid Social & Google Campaigns
Adept at managing multiple brands channels across multiple categories
Skilled in E-Commerce platforms such as Magento, Shopify, BigCommerce etc
Skilled in Google Ads, Meta Business Manager, Google Analytics, SEMRush and other SEM tools
Skilled in SEO/SEM research, strategy development and implementation
Excellent reporting, copywriting and communications skills
Detail focused, strong problem-solving, analytical and trouble-shooting skills
Well organised with the ability to multitask in a fast-paced environment
Performance Brands, a division of the Holdsport Group, is committed to the principles of the Employment Equity Act, and to achieving an equitably representative and diverse workforce.
If your application has not been responded to by the 7 January 2025, please accept that it has been unsuccessful.
Submit your CV to sasha@performancebrands.co.za to APPLY NOW
Closing date for applications: Tuesday, 31 December 2024.
Junior Apparel Designer (Sportswear)
Observatory, Cape Town
Performance Brands is a leading sportswear distributor and wholesaler, committed to delivering high quality sportswear apparel and equipment. At Performance Brands, we believe that a positive and inclusive work environment is essential for our team’s success. Our company culture fosters collaboration and teamwork, a passion for sports and fitness and inclusivity.
An opportunity has become available within our Design team for a talented, highly motivated Designer who has the ability to create functional, leading sportswear apparel that is aligned with market trends and meets the end consumer’s needs. The ideal candidate should be passionate about technical apparel, have good organisational skills, work well collaboratively within a team, be detail-oriented and deadline driven.
Job Description
As a Junior Designer, you’ll play a crucial role in staying ahead of market trends and developing design concepts that align with the brand’s vision and end consumer’s needs.
Responsibilities
Research and analyse trends in sporting apparel in terms of styling, fabric and technology innovation, and colour
Create innovative, functional designs, mood boards, colour palette and design direction for seasonal ranges
Develop detailed spec packs and update them throughout the development process
Drive the product development lifecycle adhering to quality standards, fit and costing framework
Fabric and trims sourcing
Cross collaboration with our product development team and production team to ensure timely delivery of collections
Maintain a close working relationship with key retail partners and suppliers to achieve business strategy
Weekly manufacturing facility visits
Required attributes, skills & qualifications:
Relevant Design qualification
Strong organisational skills and attention to detail
Proficiency in Adobe Illustrator and Microsoft packages
Technical expertise (knowledge of fabrics, construction techniques and performance features)
Problem Solving
Deadline driven
Passion for sports and understanding of performance fabrics
Team player and eagerness to learn
Performance Brands, a division of the Holdsport Group, is committed to the principles of the Employment Equity Act, and to achieving an equitably representative and diverse workforce.
If your application has not been responded to by the 7 January 2025, please accept that it has been unsuccessful.
Submit your CV to coral@performancebrands.co.za to APPLY NOW
Closing date for applications: Tuesday, 31 December 2024.
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